The Shuswap Has Heart – our way to give!
For many of us the lake is life. The lake brings life. Our hearts beat for lake life. Lake life is the best life! As a design, this image speaks to many of us. Organic and simple but full of expression and meaning. For us, the foundation of our brand started at the lake – Shuswap Lake! We have lived here all our lives, we work here, raise our families here, play here, and just simply love it here.
The evolution of Lake & Life Apparel is close to our hearts in many ways. Our friendship of over 30 years, our passion for business, (we own and operate 3 in the Shuswap between our families!) our love for this incredible community and our bond over an experience bringing us close.
5 years ago, life as we knew it changed. Gears shifted in our family and friendship as the youngest little shu joined the crew with her own adventure ahead. Teri and her husband Colin’s daughter Britton was born with a complex coronary heart defect leading her to need a lifesaving heart transplant. Many challenges, surgeries, procedures and scares bridged their family to the gift of a lifetime, and at just 3 months old Britton received the perfect heart from a brave family who made an unimaginable decision of organ donation. We are grateful. Life with transplant is a journey and will forever be. It takes MANY teams of professionals and ongoing medical technology to support and guide families like ours. Charities, community and organizations across the country are and have been a critical support in this journey. Today we have the ultimate pleasure of resuming a relatively “normal” life back in the Shuswap. This experience has shaped us, changing our perspective and priorities and has created new passion.
Lake & Life Apparel is our fun and creative outlet in life! Not only a relatable lake and lifestyle brand for the whole family, but an entrepreneurial means of support to small businesses, makers, and designers alike. We also have an underlying passion to give as an expression of gratitude.
This initiative has been on the table for two years and we are finally ready to launch our first charity design. The Shuswap Has Heart is a custom hand drawn design of the reflective lake line fading into a heartbeat. Britton’s heartbeat – as a tribute to the adventure she has taken our families on which inevitably landed us at Lake & Life Apparel <3
Our charity designs will rotate through charities close to our hearts.
Our Current Giving Back Initiative:
In our heartfelt recognition of the wildfire devastation our community and province is facing this Summer - this is our way to contribute to relief efforts. Proceeds from this product will be donated to the 2021 BC Wildfires relief funds through the Canadian Red Cross. We will be targeting the Shuswap & Area region with our donation. All donations made to the Canadian Red Cross will be matched by the BC Government up to $20 Million until December 31, 2021. The federal government is also supporting the Canadian Red Cross’ campaign in B.C. by matching contributions. This means every $1 donated will become $3 to support those affected by wildfires.
For more information on the Canadian Red Cross campaign visit: https://news.gov.bc.ca/releases/2021PSSG0068-001351
We have released a limited edition Shuswap Has Heart unisex crewneck sweater! Our custom prints and vinyl stickers will also be available to purchase through this campaign.
View all products here: https://lakeandlife.ca/collections/the-shuswap-has-heart-our-way-to-give
Previous Shuswap Has Heart Donations:
20% of all Shuswap Has Heart product sales was donated directly to our first charity of choice, Shuswap Children’s Association in Salmon Arm. This organization has been an amazing support to our families over the years, and we are thrilled to help raise awareness to their services and programs.
Fundraisers play a valuable part in supporting Shuswap Children's Association's work. Proceeds from the sale of each Shuswap Has Heart product will help continue the important work they do with children in the Shuswap.
Shuswap Children's Association offers specialized services directly to hundreds who need just a little - or a lot – more support.
To learn more or donate directly visit: www.shuswapchildrens.ca
Check out our Shuswap Has "Orange" Heart element here!
Our ongoing effort to recognize, support and celebrate Indigenous People, History and Culture.
100% of all sales from this sticker will be donated directly to IRSSS (Indian Residential School Survivors Society)
With your help, Lake & Life Apparel has proudly donated over $2000 to charities close to our hearts, since launching this initiative in the Fall of 2020.