Long-time Lake + Life retailer, On Alex is under new ownership! Jordan and his lovely staff are hosting there first open house on Friday.  The shop is looking amazing, stocked with lots of fun new products and items.

Shuswap Cardiac Society's 1st Anniversary open house is this Thursday Nov 6!! Stop by to check out what this incredible facility offers our community.   (... also get a sneak peek at our latest collaboration - launching very soon!!) The society is located right downtown Salmon Arm at #200 – 380 Alexander St NE (directly across from the TD Bank) #lakeandlifeapparel #shuswaplake #shuswapcardiacsociety #shuswap #shuswaphasheart #collaboration #community #shuswapshoplocal #downtownsalmonarm

...if we do say so ourselves   **insert cozy warm heart eyes here** From top to bottom: Shuswap Rinkside Social Club Hoodie Shuswap Winter Compass Hoodie Shuswap Winter Shu Bear Crew and we can't forget about the OG Shu Bear Hoodie

Paired with our fan-fave retro pigment dyed fabric on the long-sleeved tee you guys keep selling out again and again! Available in DUSTY SAGE with a dark brown print! Currently online only! (but as always, we have free local pick up available at the checkout!) Shop the NEW Lake + Life + Adventure tee here!

Shuswap Winter Compass is BACK for another season! Shuswap Winter Compass is the companion design to the Summer version! Life in the Shuswap is glorious all-year-round, and this compass proves it! Skiing, hiking, snowshoeing, or kicking back to enjoy a Shu Brew or local wine - this design is sure to fit into your winter lifestyle wardrobe!  we have two new pieces in the shop we know you're gunna love! We have fallen IN LOVE with this combo! This midweight hooded Winter Compass sweatshirt is newer to our line and is a standard unisex fit, and it's the perfect weight...